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Safe Smile

For Clinics

Last reviewed:

Safe Smile is an independent editorial publication on cosmetic dentistry in Ireland. This page is for clinic owners and managers who are evaluating directory partnership.

The model

We build reader trust through long-form, sourced editorial — treatment pillars, cost guides, decision frameworks. Once organic traffic justifies it, partner clinics pay a flat monthly fee for directory inclusion. Editorial content does not change based on partner status. Clinics do not pay for coverage.

The directory is post-MVP — currently scheduled for Wave 4 of the build sequence. We will be in touch when it goes live.

The wall is structural

Editorial independence is enforced by structure, not by goodwill:

  • Editorial content does not name specific clinics.
  • Editorial content does not link to the directory.
  • A clinic paying for directory placement does not earn an article, mention, link, or quote from editorial.
  • Drafts that mention a clinic's sector, city, or competitors are not shared with that clinic before publication.
  • No clinic reviews or vetoes editorial content.

The same mechanics are set out in full at /editorial-policy.

Tiers

Two tiers are currently planned. Final feature lists are confirmed when the directory ships.

Tier 1 — approximately €500 per month. Currently planned to include a directory listing with clinic name, address, services offered, and a link to the clinic's own website.

Tier 2 — approximately €1,000 per month. Currently planned to include the Tier 1 features plus a degree of geographic exclusivity — one Tier 2 clinic per agreed catchment area.

The exact feature lists, exclusivity rules, and contract terms are finalised when partnership applications open. The pricing here is direction-of-travel, not a confirmed quote.

What we don't do

  • No reviews of clinics.
  • No "best in Dublin" or "top-rated" rankings.
  • No before-and-after content sourced from clinic libraries.
  • No commission-on-bookings model.
  • No undisclosed sponsored content.

Why partner

Readers arriving at Safe Smile from organic search are typically researching a specific treatment they are considering for themselves. They have moved past brand-awareness shopping and are evaluating procedure, cost, and clinic. Many have already read clinic marketing pages and are looking for sources that aren't selling them anything. Directory placement reaches that audience at the point they are choosing a clinic.

Contact

For partnership enquiries: [email protected]. The directory is launching post-MVP — we will respond when it goes live.